Starting from the first irregular and indirect export activities, passing through stages such as licencing, contract manufacturing, joint ventures, strategic alliances, mergers, or any other kind of business configuration, firms must walk a long way to end up establishing their own sales subsidiaries abroad or building up their own greenfield operations in the targeted markets. The development of the international activities of a company is a process that implies evolution of the firm itself, it demands growing engagement and commitment of resources, and it also brings higher complexity and risk when the company reaches a higher level of internationalization.
Important decisions will have to be made regarding the entry mode in a new market, choosing among different strategies that must be defined after a thorough analysis of external factors such as market size and trends, socio-cultural or psychic distance, competition landscape, trade barriers, country related risks and intermediaries. Simultaneously, internal factors such as the capabilities and resources of the company, its international experience, the portfolio of products and services, and its advantages for consistent competition must be carefully analyzed.
All companies need a tailor-made strategy that brings them from the point where they stand now to the desired level of internationalization, and once that strategy is ready, concrete plans and measures must be executed, for example, finding, evaluating and engaging the right partners in the target markets, activating and developing networks, choosing and signing the right legal instruments, and starting operations: things have to be set in motion, and Interlinden will walk with you through the whole process.
Products and services
We have networks in Europe, Asia, Africa and the Americas to find the right resources, connections and partners.
Located at the heart of Europe
We are located in the heart of Europe and can access players of international value chains, technology suppliers and any kind of specialized knowledge.
Hybrid service models
If the situation demands it, Interlinden can trigger a start-up or innovation process to accommodate your plans of internationalization.
From strategy, over business tours in target markets to business development, we arrange all stages up to establishment, implementation and operations.